Hold on for the ride of your life. Step inside the world s most EXTREME SPORT - Professional Bull Riding. Every bull rider at heart is a Cowboy Bo Derek announces as she hosts this intimate and heart warming inside look at a truly rare breed of men. They are athletes and Cowboys competing in one if the most extreme and brutal of all sports professional bull riding. This is an in depth look inside the rookies struggling to make it through the challenger ranks all the way to the biggest stars of the sport competing on the PBR Cup Tour.